Terry’s Guide to Hyaluronic Acid
The superpowers of Hyaluronic acid
What Hyaluronic acid does to your skin
Key component of the skin, Hyaluronic acid (HA) is known as one of skincare’s most powerful ingredients for its unparalleled action targeting dryness and dehydration.
Found in our skin, eyes and joints, this molecule is responsible for moisture storage and can hold up to 1000 times its weight in water. Renowned for its ability to attract and lock moisture to the skin, HA is able to instantly plump and smooth.
With the natural aging process and exposure to external aggressors, the amount of Hyaluronic acid in the body can reduce over time. Commonly used as a humectant in serums, water-based moisturising creams and lotions, Hyaluronic acid is also used in injectable dermal fillers to help reduce wrinkles, create structure to the face and add volume to the lips. Hyaluronic acid dermal fillers (also called wrinkle fillers and injectable implants) mimic substances naturally found in our skin.
How Hyaluronic acid rescues dry, dehydrated skin and combats skin aging
Hyaluronic acid is a universal ingredient that suits all skin types, including sensitive, oily or acne-prone skins: this hero ingredient can strengthen the skin’s barrier, has antioxidant properties, as well as healing & repairing action.
Benefits for dry or dehydrated skin
Fast absorbing and non-irritant when acting as a serum or a moisturiser through its water-attracting properties, it benefits dry and dehydrated skin by helping to replenish and hold cell moisture, leading to hydrated, plump skin.
Anti-aging benefits
HA also helps to iron out fine lines and to reduce the appearance of wrinkles since dehydration is one of the main causes of skin aging.
Benefits for oily skin
As they typically leave a minimal emollient residue, HA-based serums or moisturisers are also a good skincare option for oily skins that want to avoid heavy or oil-based skincare whilst keeping moisture levels in balance.
Skincare & Hyaluronic acid molecular weights explained
Different types of Hyaluronic acids can be used in skincare formulas, and some HA serums or face creams have different molecular weights in their composition.
The molecule sizes of different Hyaluronic acids can vary from low to high (it can range from 5,000 to 20,000,000 Daltons, the unified atomic mass unit). The size of the molecule matters because they will play different roles in the skincare formulas: smaller Hyaluronic acid molecules (with a low molecular weight) can penetrate deeper into the skin’s layer, and bigger molecules sit closer to the skin’s surface.
- High molecular weights of HA work specifically on the surface & upper layers of the skin preventing dehydration and giving skin a powerful infusion of moisture so it feels hydrated and looks healthier.
- Medium molecular weights of Hyaluronic acid work on filling, plumping fine lines and wrinkles and smoothing the skin with a deeper action in the epidermis.
- Low molecular weights of HA penetrate the deeper layers of the skin and work on delivering a more intense, multi-level hydrating action whilst restructuring the skin and improving the overall texture and appearance.
Terry de Gunzburg explains:
“Combining different molecular weights has a proven synergistic effect in the strength of the hydration it delivers, resulting ultimately in a highly superior level of skin nourishment. Blending different hyaluronic acid molecular weights in a cosmetic formula also helps to achieve instant results & long-lasting effects.”
Terry’s Signature Ingredient
Pioneer & now leading the way in Hyaluronic-infused makeup, BY TERRY was the first brand to encapsulate Hyaluronic acid in a powder formula.
Fifteen years ago, Terry de Gunzburg took a fingertip portion of pure lyophilised Hyaluronic acid and found herself amazed by this ultra-fine white powder. Fascinated by the lightweight, imperceptible, almost invisible texture, she decided to create an unprecedented product inspired by this raw material. It took years to develop the formula for her now iconic Hyaluronic Hydra-powder, the flagship product of the Hyaluronic range.
The Hyaluronic family now includes tinted and pressed versions of the cult setting powder as well as a primer, a foundation, a concealer and a face cream.
World-leading expertise in skincare-infused makeup
BY TERRY's Hyaluronic Acid pioneering makeup range
Terry de Gunzburg is known for her ground-breaking approach to developing luxurious, high performance skincare-infused makeup technology to enhance natural beauty whilst treating the skin.
Her Hyaluronic range is based on a unique advanced makeup technology, harnessing the power of potent hero ingredient Hyaluronic acid to develop high performance formulas that don’t just deliver the gold standard of makeup, but also ensure skin is infused with a dose of efficacious skincare that protects and hydrates.
Pioneer in skincare-infused make-up, BY TERRY gives you a makeup that cares for your skin, and for who you are.
Hyaluronic Hydra-Primer
Why it’s different:
Hyaluronic Hydra-Primer improves the radiance, hold and coverage of any foundation. The secret behind this micro-filler primer lies in its formulation technology exclusively developed by the BY TERRY Research Centre which developed a mousse highly concentrated in Hyaluronic acid. The HA molecules are whipped and fragmented, significantly diminishing their molecular weight, thus enabling them to precisely settle into even the finest lines for a spectacular filler effect.
Similar to miniature water carriers, these molecules expand to lift and smooth wrinkles and fine lines from within (targeting wrinkle volume and depth). The skin is beautifully replumped, appearing more luminous and youthful-looking than ever.
Key benefits:
- Makeup / Skincare hybrid
- Blurs imperfections
- Minimises pores & controls oil
- Fills fine lines & wrinkles
- Suitable for all skin types
Terry’s tip: use with your fingers or Tool-Expert Dual ended brush. For a “no makeup makeup” look, mix a small amount of primer to your foundation to lighten coverage and radiance.
Hyaluronic Hydra‑Primer
Moisturizing Primer
Hyaluronic Hydra-Foundation
Why it’s different:
Made to create a flawless skin, this liquid formula combines the exclusive skin-fit technology - controlling shine and offering a comfortable second-skin feeling - with light-glowing pigments that give a perfect colour matching and a long-lasting hold.
Supercharged in Hyaluronic acid, the formula plumps, perfects & hydrates skin, fills fine lines & wrinkles. Sweet almond oil and vitamins E & A also smooth & soften skin for a matte-but-radiant effect. Available in 18 shades.
Key benefits:
- Makeup / Skincare hybrid
- SPF30
- Vegan formula
- Sheer to full coverage
- Lightweight and longwear formula
Terry’s tip: Apply with fingertips, a sponge or Tool-Expert Stencil Foundation brush.
Start in the center of the face where we usually need more coverage and work out toward the edge of the face.
Hyaluronic Hydra‑Foundation
Hydrating Foundation
Hyaluronic Hydra-Concealer
Why it’s different:
The power of an eye cream in a concealer: 87% skincare-based, this vegan formula is supercharged with two Hyaluronic acid molecular weights to offer deep, long-lasting hydration and plump skin. Horse Chestnut Seed Extract stimulates micro-circulation & targets dark circles. The auto adaptable shade technology makes this 2-in-1 corrector suitable for all skin tones.
Key benefits:
- Makeup / Skincare hybrid
- 6 auto-adaptable shades
- Antioxidant properties
- Helps micro-circulation
- Lightweight & longwear formula
Terry’s tip: Gently click on the integrated blended brush to dispense the correct amount to spot apply or brush on where needed for a precise and professional looking application.
Hyaluronic Hydra‑Concealer
Hydrating Concealer
Hyaluronic Hydra-Powder
Why it’s different:
Terry’s iconic loose powder is sold every 70 seconds. Its clean & vegan formula combines pure Hyaluronic acid micro-spheres & highly pure spherical silica for endless benefits: this translucent award-winning powder strengthens skin’s barrier, absorbs oil from skin, maintains deep hydration and smoothes & perfects skin.
Key benefits:
- Makeup / Skincare hybrid
- Non-drying formula
- Blurs imperfections & controls shine
- Fills fine lines & wrinkles
- Sets makeup
Terry’s tip: To be gorgeous at bedtime and wake up with a flawless soft skin, use it as a sleeping powder! Apply it on top of your night routine as a hydrating protective veil to smooth your skin, set your night cream and lock in moisture. This extra fine formula doesn’t clog pores.
Hyaluronic Hydra‑Powder
Face Setting Hyaluronic Acid Powder
Hyaluronic Tinted Hydra-Powder
Why it’s different:
The tinted version of the cult classic Hydra-Powder is available in 8 shades enriched in hydrophobic pigments for an even skin tone and perfect colour matching. It required years of research to find the right pigments that wouldn't weigh down the feather-light feel of the formula.
Key benefits:
- Makeup / Skincare hybrid
- Water resistant non-drying formula
- Blurs imperfections & controls shine
- Fills fine lines & wrinkles
- Tinted buildable coverage suitable for all skin tones
Terry’s tip: Mix and match this multi-tasking wonder to contour and set your foundation.
Hyaluronic Tinted Hydra‑Powder
Tinted Face Setting Powder
Hyaluronic Pressed Hydra-Powder
Why it’s different:
The pioneering setting powder in a colourless pressed version, perfect for touch ups throughout the day!
Mica pearls adhere to the skin seamlessly, setting makeup and leaving a silky finish that holds all day, and spherical powders are responsible for the soft-focus and light-diffusing effect and help to absorb oil - they guarantee a matte and blurred veil of coverage for flawless skin. The sodium hyaluronate used in the formula is 600 times higher than the natural moisture factor (NMF) present in the skin. It absorbs and locks in water to prevent moisture evaporation and forms a thin and transparent veil to reduce environmental stresses.
Key benefits:
- Makeup / Skincare hybrid
- Convenient and travel friendly
- Vegan & clean formula
- Blurs imperfections & controls shine
- Fills fine lines & wrinkles
Terry’s tip: Apply the the pressed powder all over the skin with the powder puff. To touch up during the day, gently pat the puff wherever needed.
Hyaluronic Pressed Hydra‑Powder
FACE SETTING POWDER
NEW Hyaluronic Global Face cream
Why it’s different:
Hyaluronic Global face cream is a unique moisturising complex supercharged with a powerful cocktail of 8 Hyaluronic acids, with three molecular weights to infuse not only the skin’s surface, but also the epidermis and its deeper layers. Niacinamide & Phytosqualane work alongside Hyaluronic Acid to provide a host of additional skincare benefits, to ensure the most potent and effective formula to treat skin every day and with every use.
Key benefits:
- Plumps skin and visibly reduces fine lines & wrinkles
- Long-lasting hydration
- Provides radiance & evens skin tone
- Stimulates collagen
- Protects skin
Terry’s tip: This non-greasy water cream formula melts in easily, and can be used on clean skin as the step 0 of your beauty routine before applying your BY TERRY makeup. Use daily for a healthy glow and supreme skin comfort. Can also be used as an indulgent, overnight moisturising treatment for the skin.
Hyaluronic Global Face Cream
Supercharged Face Cream
How to add Hyaluronic Acid to your beauty routine
HA can be used everyday as part of a skincare or makeup routine, once or twice a day.
Hyaluronic acid enriched serums should be applied on a clean skin, before moisturising.
Because HA works as a moisture magnet, it’s preferable to apply your HA serum, moisturiser or lotion to very slightly wet skin for better results.
BY TERRY’s hyaluronic-infused makeup range is conceived to suit all skin types. Mix & match our Hyaluronic heroes as part of your daily makeup ritual for a truly natural, flawless makeup look.